Immersive performance to showcase first performance of new single “In My Head”, pre-concert quests spanning the metaverse, exclusive Verch
SAN MATEO, Calif. – March 21, 2022– Roblox(NYSE: RBLX) and Sony today announced the 24kGoldn El Dorado Concert Experiencean immersive virtual concert featuring the Billboard chart-topping recording artist, taking place on Roblox, Friday, March 25 at 4:00 p.m. PDT.
Highlighting the high-fidelity experience, 24kGoldn, the cross-genre artist known for his hit singles “Mood” and “Valentino” and his 2021 debut album Eldoradowill deliver their first public performance of their new single, “In my head,” as well as “Mood” and other hits by Eldorado.
The 24kGoldn El Dorado concert experience will also include a full storyline pitting 24kGoldn against an evil version of himself in a battle to save the city of “San Dorado” which is inspired by a mix of 24kGoldn’s hometown, San Francisco, and El Dorado, the city of gold. During the concert, 24kGoldn will take fans through the overrun city, perform at reimagined iconic locations, and give each song a unique and creative backdrop.
“I grew up on Roblox and have been a huge fan all my life,” 24kGoldn (RECORDS/Columbia) said. “It was amazing to be part of the full experience to bring this virtual concert to life. From creating the script and transforming my hometown to designing verch, I wanted to provide my fans with a unique experience in his genre. .”
Pre-concert quests featuring themed challenges related to 24kGoldn are available starting today. Fans can access these quests through portals to popular Roblox experiences where they can collect badges redeemable for prizes in the 24kGoldn El Dorado concert experience and acquire 24kGoldn’s unique verch items. Each day, two more portals will open. Fans who collect all the badges and attend the concert experience will be able to unlock a special limited edition emote after the first performance.
“It was so exciting to see how passionate Golden was about extending his creative vision to Roblox where he also grew up playing. Roblox is changing the game for artists, freeing them to express themselves in a way that they can’t do on any other platform. and allowing them to connect with millions of fans who could never see them perform in the real world!” said Jon Vlassopulos, Vice President, Global Head of Music, Roblox.
the 24kGoldn El Dorado Concert Experiencewas created in collaboration with Gamefam, one of the leading professional game publishers. The experience opens today with pre-concert quests that take place in Ultimate drive, Twilight Daycare, All Star Defense Tower, Build to survive, Dresses, military tycoon, Car dealership tycoon, Build a boat to surviveand tower of miserywith the virtual concert beginning at 4:00 p.m. PDT on Friday with additional performances rebroadcasting hourly after the weekend with the last show airing at 11:00 p.m. PT on Sunday, March 27.